We met with DBS Housing on Friday. This is a new company - formed by a team of professionals who are passionate about creating homes for lower income families. Their approach is bottom up - in that their plan for a township in Ahmedabad (near Vatva) is based on views from the community - and after a lot of research on needs of expected end users. In fact, they have a tie up with Saath (http://www.saath.org/saath/index.php) which works very closely with communities in Ahmedabad slums to provide integrated solutions in health, education, basic infrastructure, job training etc - and who will spread the word on this project. This is exciting for us as it will probably ensure that buyers on the project will be mostly end users from our target segment - lower income families from the informal sector.
The project opens on May 2 - about 1400 flats (1 RK, 1 BHK and 2 BHK) on offer - price range starting 3, 5, 7 lakhs in each category. It has been conditionally approved by MHFC - final approval will be after receipt of all planning permissions. Our LOs will be on site for the opening to take details of prospective buyers.
More details on DBS and the project on their website - link below: